About
The Yeatie Boys - Stu McKinlay and Sam Possenniskie are the dynamic duo of the New Zealand's craft beer scene.
They burst onto the beer landscape with two trophies for their flagship porter 'Pot Kettle Black' at BREWNZ 2009 and have remained firmly esconces there ever since.
The Yeastie Boys say that they stay ahead of the game by being food and drink lovers first and foremost, and postmodern craft beer cult heroes on the side.
The Yeastie Boys are made up of:
STU MCKINLAY
Creative Director
Founder, head boy (and occasional wearer of brightly coloured pants) Stu McKinlay is the fire-starter at Yeastie Boys. He oversees everything from the design of the beers, through the naming and conceptual design of the packaging and marketing collateral, to market development and publicity. He’s also often picked as a spokesperson and poster boy for the craft beer scene in New Zealand. While he has twice held roles on the executive committee of the Brewers Guild of New Zealand, Stu prefers his benevolent dictator role at Yeastie Boys.
Directive Creator
Founder, and occasional grower of outrageous beards, Sam Possenniskie is the rock of Yeastie Boys. For every fire started by Stu, Sam is on the lookout to see if a moderate dousing needs to take place. Sam’s 20-plus years in the banking sector, and MBA to boot, sees him perfectly schooled to oversee the finances, logistics, and commercial wheeling and dealing. He is a safe and trusted pair of hands, has a well respected palate, and is known to surprise people with fine public speaking when Stu lets him get a word in.